Empower Brains, Elevate Workplaces: Brain Health At Work™ Initiative
In today’s high-stakes business world, cognitive health drives peak performance—yet over two-thirds of U.S. adults have at least one risk factor for cognitive decline, with as many as 45% of dementia cases worldwide attributable to modifiable risk factors. Forward-thinking leaders prioritize brain health to boost productivity, retention, and innovation.
Proud Partnership: 2Go Advisory Group & Alzheimer’s Association
2Go Advisory Group’s CHROs2Go Division—teams with the Alzheimer’s Association to bring Brain Health At Work to your organization with no-cost, evidence-based tools that enhance wellness, support caregivers, and deliver results: 86% of employees want brain health education!
Why CEOs should care
Brain health is both a people issue and a business issue. Adults spend about one-third of each day at their jobs. The Alzheimer’s Association created Brain Health At Work to meet people where they are—at work—and give them evidence-informed brain health and dementia resources. This program helps employers take practical action to make a difference in their employees’ lives. For CEOs, that makes brain health relevant to workforce resilience, employee productivity, caregiver support, and the company’s reputation as a health-conscious employer.
Why HR leaders should care
HR leaders can deploy this program quickly because the Alzheimer’s Association provides practical tools, including communication templates and calendars; employee surveys and activities; a recognition toolkit; a brain health habit builder; caregiver resources; and education programs. CHROs2Go can help supplement and translate those resources into a focused rollout across communications, benefits, managers, and employee engagement channels.
How it works
The Brain Health At Work process starts with a no-cost Organization Assessment that shows how well the company currently supports brain health and lets the organization compare its score with other employers. After the assessment, the organization receives a tailored resource kit with recommended next steps, communications support, and materials to strengthen internal deployment; the program also provides a recognition toolkit and recommends repeating the assessment annually to track progress.
How to deploy
- CEO sponsors the initiative. Position brain health as part of company performance, culture, and employee well-being.
- HR leads execution. Complete the assessment with input from benefits, communications, and leadership, so results reflect the real employee experience.
- Use the tailored toolkit to launch. Build a short rollout plan using executive messaging, employee education, caregiver resources, and manager communication templates.
- Integrate, do not isolate. Place the initiative within existing wellness, benefits, and employee support programs to increase adoption and utilization of benefits.
- Measure and refresh annually. Retake the assessment each year to measure improvement and update priorities.
Call to action
Invite the CEO and/or HR leader to complete the 15-minute Brain Health At Work Organization Assessment and use the results to launch a practical, no-cost brain health strategy for employees and caregivers.
Alzheimer’s Association Leadership contact information:
Reach out to AA for more information as well. Claire Day, Chief Mission and Program Strategy Officer: cday@alz.org.
2Go Advisory Group Leadership sponsors:
Donna Hamlin (About CHROs2Go) serves as a CHROs2Go partner and practice leader at 2Go Advisory Group, with work centered on HR strategy, leadership, culture, and organizational effectiveness. Marc Loupé is a partner at CFOs2Go (CFOs2Go), a division of 2Go Advisory Group, and serves as co-vice chair of the Alzheimer’s Association Northern California chapter (Northern California Leadership).
