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Unifying Sales, Marketing, and Retail Leadership in the Beverage Industry Introduction In the highly competitive beverage industry, the traditional siloed structure of sales, marketing, and retail leadership often hinders collaboration,…
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DEI’s Start Since its roots in the civil rights movement and affirmative action in the 1960s, diversity, equity, and inclusion (DEI) has evolved. Today, it is one of the most…
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In today’s competitive business landscape, finding the right executive talent to lead your organization is a critical task. The traditional hiring process, while effective for many positions, may not be…
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As a lead partner in our firm’s services to the Cannabis industry clients, my goal is to help make hardworking people’s dreams come true. These days, it involves preparing companies…
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Before the Bank Calls: What Wine’s Debt Reckoning Means for Business Leaders
The wine business has a debt problem, and it is no longer quiet about it. Bankruptcy filings, lender-forced sales and quiet wind-downs have moved from the edges of the industry…
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The Opposite of Sycophancy Isn’t Truth
Earlier this year, I found myself arguing with a machine about where I had been standing. The photograph is from a family trip to Iloilo. My son, being born and…
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Our 2GO Advisory Group Helps Organizations with Governance Best Practices
Now it’s Time to Govern AI Agents! It is vital now to ensure that AI agents are safe and successful. Left on their own, AI agents can make mistakes, lack…
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2Go Advisory Group Confers Partner Emeritus Designation on Jess Gutierrez, Honoring Decades of Leadership in the Non-Profit Practice
WALNUT CREEK, CA – September 21, 2026. The 2Go Advisory Group, a San Francisco Bay Area-based pioneer of fractional C-suite services, is pleased to confer the designation of Partner Emeritus…
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PUT YOUR AI AGENT ON A PIP
It’s time to put your AI Agent on a PIP! AI agents are becoming part of the workforce—and they need more than prompts to deliver real value. In this 2GO…
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Governing in the Gray: What Boards Owe Employees When Taking a Stand Is Off the Table
A few years ago, the risk was saying nothing. Boards that lacked diverse composition, ESG committees, or public climate commitments faced shareholder pressure and reputational damage. Today the risk runs…
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The Jetsons, AI and the Future of Recruiting
Turns Out, 2062 Isn’t That Far Away I was thinking about The Jetsons the other day — and how much of that cartoon future is already part of how I…
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HR Leaders: It’s Time to Build Employee Confidence and Competence
Technology, AI tools, and evolving workplace expectations are changing how employees view their jobs—and themselves. Many employees are concerned about job security, uncertain about their capabilities, and questioning whether they…
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The Mental Game of AI Transformation
Companies can invest in the best AI tools, infrastructure, and technical expertise and still fail to achieve meaningful transformation. The deciding factor is often the mental game. The mindset of…
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Why the 2Go Advisory Group Recruiting Model Produces the Right Talent for Your Business
It is not about finding people faster. It is about partnering with us to achieve your broader talent and operations strategy — so the right person shows up, ramps quickly,…
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