-
Unifying Sales, Marketing, and Retail Leadership in the Beverage Industry Introduction In the highly competitive beverage industry, the traditional siloed structure of sales, marketing, and retail leadership often hinders collaboration,…
Continue Reading » -
DEI’s Start Since its roots in the civil rights movement and affirmative action in the 1960s, diversity, equity, and inclusion (DEI) has evolved. Today, it is one of the most…
Continue Reading » -
In today’s competitive business landscape, finding the right executive talent to lead your organization is a critical task. The traditional hiring process, while effective for many positions, may not be…
Continue Reading » -
As a lead partner in our firm’s services to the Cannabis industry clients, my goal is to help make hardworking people’s dreams come true. These days, it involves preparing companies…
Continue Reading »
AI Has Already Entered the Building: Is Your Company Ready?
Something is already happening inside your company. Quietly, without a formal project kickoff or an IT ticket, your employees are building software. A finance analyst built a reporting tool over…
Read more »
Brain Health Initiative – 2GO Advisory Group
Empower Brains, Elevate Workplaces: Brain Health At Work™ Initiative In today’s high-stakes business world, cognitive health drives peak performance—yet over two-thirds of U.S. adults have at least one risk factor…
Read more »
HIRING CHALLENGE: Assessing to Find the Ideal Candidate
Hiring decisions are often made based on experience and technical qualifications. However, many new employees still fail to succeed in their roles. The problem isn’t a lack of skill –…
Read more »
Alignment Drives Performance in Professional Services: Connecting Strategy, Financial Performance, and People
Legendary football coach Lou Holtz once said his job wasn’t coaching football, it was preparing young people to succeed in life. That idea translates directly to leadership in professional services….
Read more »
Is Your Board Ready for the Vital Work in 2026?
Modern boards face intense, high-impact challenges that define today’s governance landscape. Staying ahead requires foresight, adaptability, and action—now more than ever. Strategic Long View Many boards are held back by…
Read more »
The Human Checkpoint →”AI brings the insights. You make the call.” (Webinar)
Artificial intelligence is a powerful tool for generating ideas, surfacing insights, and highlighting what organizations should explore or evaluate. Yet, it is not the decision-maker. The responsibility for judgment, accountability, and…
Read more »
The Value of a Comprehensive Training Strategy for Sales Teams: COOs and CFOs Leveraging AI Roleplay Coaches
Sales teams across industries—from healthcare, SaaS, fintech, manufacturing, biotech, clean energy, professional services, and family office/HNW—face a common challenge: maintaining consistent sales execution while adapting to evolving markets. As organizations…
Read more »
Strategy & Innovations at Law Firms
At 2GO Advisory Group, we’re constantly exploring what real innovation looks like in professional services—and it’s not what most people think. In this conversation with Laney Silverman, our partner Margaret Abeles, MBA shares a…
Read more »
A History of Doing Hard Things. Why Struggling Businesses Need an Operator Who Trains for Pain
Running a business—especially in distress—is not about one big move. It is about sustained effort across all three disciplines—managing energy, adapting to conditions in real time, and pushing through the moments…
Read more »
The Compliance Squeeze: Why Community Banks and Credit Unions Must Rethink Their Approach
Regulatory compliance is one of the most consequential operational challenges facing community banks and credit unions today. These institutions bear nearly the same regulatory burden as their largest national competitors—but…
Read more »